This is Business Today!
Viewer Focused:
For viewers, BUSINESS TODAY is a trusted resource — a roadmap through the fast-changing world of innovation and enterprise. Whether you're a business leader, an investor, an entrepreneur, or simply a curious consumer, BUSINESS TODAY offers insider insights into the trends, technologies, and market shifts that are shaping tomorrow’s opportunities. It’s smart, forward-looking television that helps viewers stay informed, inspired, and ready for what’s next
Program Overview:
BUSINESS TODAY brings the innovation economy into focus — one breakthrough, one story, one opportunity at a time. Hosted by Bill and Giuliana Rancic, two Emmy award winning, trusted names in business, BUSINESS TODAY delivers a front-row seat to the technologies, companies, ideas, and leaders redefining how America works, invests, and innovates. From emerging tech and groundbreaking startups to legacy brands reimagining their future, BUSINESS TODAY covers the dynamic energy of entrepreneurship, corporate leadership, and business transformation with clarity, depth, and approachability.
Featured
Companies-Focused:
Through ten dynamic content pillars — spanning technology, entrepreneurship, industry leadership, consumer innovation, and economic impact — BUSINESS TODAY provides a unique platform for brands to position themselves at the forefront of the next business revolution. It offers an authentic editorial environment where breakthrough companies and thought leaders are presented with credibility, clarity, and a national stage that simply doesn’t exist elsewhere.
For featured companies, BUSINESS TODAY is a powerful opportunity to align with authority, influence, and trust. In a saturated media environment, this series curates only the most relevant, forward-looking business narratives, giving companies who are interviewed and showcased meaningful engagement with targeted viewers who are decision-makers, innovators, investors, and brand-loyal consumers. With national reach and a reputation for spotlighting excellence, BUSINESS TODAY turns visibility into value — connecting brands to audiences who matter most.
Those ten dynamic content pillars are all selectively showcased under the part of each BUSINESS TODAY program called,
“The Business Edge”.
Each one is custom tailored to the show's focus on innovation, leadership, and impact across a wide spectrum of industries
(see below):
1. Innovate &
Elevate
Game-changing technology, tools, and platforms redefining industries.
2. The New
Workplace
Culture, remote tools, HR tech, and hybrid office evolution.
3. Founders & Visionaries
Candid profiles of entrepreneurs and their journeys from idea to impact.
4. Sustainable
Futures
Businesses creating positive environmental and social impact.
5. Smart Money
Fintech, investing apps, crypto tools, and personal finance innovation.
6. Retail Reinvented
E-commerce trends, brick-and-mortar reinvention, and retail tech.
7. HealthTech
Now
Technologies improving healthcare delivery, diagnostics, and wellness.
8. Built for Scale
Tools and strategies companies use to grow — logistics, manufacturing, marketing.
9. Behind the Brand
Exploring what makes great brands tick — storytelling, design, loyalty.
10. Global Impact
Companies creating economic, cultural, or policy influence across borders.