Viewer Focused:

For viewers, BUSINESS TODAY is a trusted resource — a roadmap through the fast-changing world of innovation and enterprise. Whether you're a business leader, an investor, an entrepreneur, or simply a curious consumer, BUSINESS TODAY offers insider insights into the trends, technologies, and market shifts that are shaping tomorrow’s opportunities. It’s smart, forward-looking television that helps viewers stay informed, inspired, and ready for what’s next

Program Overview:

BUSINESS TODAY brings the innovation economy into focus — one breakthrough, one story, one opportunity at a time. Hosted by Bill and Giuliana Rancic, two Emmy award winning, trusted names in business, BUSINESS TODAY delivers a front-row seat to the technologies, companies, ideas, and leaders redefining how America works, invests, and innovates. From emerging tech and groundbreaking startups to legacy brands reimagining their future, BUSINESS TODAY covers the dynamic energy of entrepreneurship, corporate leadership, and business transformation with clarity, depth, and approachability.

Featured
Companies-Focused:

Through ten dynamic content pillars — spanning technology, entrepreneurship, industry leadership, consumer innovation, and economic impact — BUSINESS TODAY provides a unique platform for brands to position themselves at the forefront of the next business revolution. It offers an authentic editorial environment where breakthrough companies and thought leaders are presented with credibility, clarity, and a national stage that simply doesn’t exist elsewhere.

For featured companies, BUSINESS TODAY is a powerful opportunity to align with authority, influence, and trust. In a saturated media environment, this series curates only the most relevant, forward-looking business narratives, giving companies who are interviewed and showcased meaningful engagement with targeted viewers who are decision-makers, innovators, investors, and brand-loyal consumers. With national reach and a reputation for spotlighting excellence, BUSINESS TODAY turns visibility into value — connecting brands to audiences who matter most.

Every news story has a business angle. Whether it’s a natural disaster, domestic crisis, or an international event, FOX Business Network provides you with the business news behind the story and how it affects your life. FOX Business Network identifies with you and is the lifeblood to making smarter financial decisions. It’s about demystifying the market and bringing everyday success to main street

WHO’S WATCHING?

AGE

2% Age 18-34
14% Age 35-54
84% Age 55+

GENDER

61% Male
39% Female

INCOME

41% College Grad
21% HH Income $30K-$49,999
25% HH Income $50K-$74,999
44% HH Income $75K+
8% Children in HH At least 1

NETWORK PROFILE:

Bloomberg offers bold takes for curious minds on today’s biggest topics. Hosted by experts covering stories you haven’t seen and viewpoints you haven’t heard, you’ll discover cinematic, data-led shows that investigate the intersection of business and culture. Exploring every angle of climate change, technology, finance, sports and beyond, Bloomberg Originals, is business as you’ve never seen it.